Promoting conscious, circular urban tourism to make cultural and city sites in the South Baltic area more sustainable and resilient.
Overview: The CIRCUS project enhances sustainability and resilience of urban tourism in the South Baltic area by promoting conscious tourism and implementing circular solutions at cultural and tourism sites.
Key objectives: Foster responsible visitor behaviour, integrate circular practices at attractions, improve visitor experiences, and strengthen regional cooperation for sustainable urban tourism.
Main activities: Analyse tourist behaviour and interactions with urban and cultural sites; co‑design, implement and test conscious‑tourism solutions; develop practical tools and guidelines for circular tourism practices; and create a cohesive regional brand with targeted international outreach to share results and encourage replication.
Impact: Reduced environmental footprints and improved visitor experiences at urban and cultural sites, stronger adoption of circular practices, clearer tools for practitioners, and increased visibility and replication of conscious tourism across the South Baltic area.
