Environmental protection often confronts the development of tourism, thus reducing the potential benefits of cultural and natural heritage for local communities. This increases the dissatisfaction of local communities with the protected status of natural and cultural heritage sites and environmental policy in general. This can be changed by developing innovative tourist attractions, which would include the management of natural and cultural heritage sites and the active involvement of visitors in these activities. Natural and cultural heritage assets management as touristic products would provide additional alternatives for tourists, create new sustainable tourist destinations and bring more benefits to communities.
The main tools to be used to address issues presented above are to bring together experiences and approaches, involve experts, practitioners and stakeholders from diversified fields, summarize good practices, create new touristic products and connect them info joint South Baltic offer.
