Acronym: BBU
Project partners Member States: PL, DK, LT, SE, BE, DE
Supporting SMEs in enhancing cyclist-friendly services and developing cycling tourism along EuroVelo 10 to boost international visibility and cooperation.
Overview:
The Baltic Biking UPGRADE (BBU) project focuses on supporting small and medium-sized enterprises (SMEs) to enhance cyclist-friendly services and develop new cycling tourism products along the southern section of EuroVelo 10, the Baltic Sea Cycle Route. The initiative aims to promote cycling tourism as a recreation form and improve the connection between local businesses and this international route.
Key Objectives:
The project aims to assist SMEs in creating appealing cycling tourism offers and effectively reaching both local and international customers. This includes addressing knowledge gaps, improving service standards, and fostering business networks and partnerships, particularly with international stakeholders.
Main Activities:
BBU initiates with dedicated training for SMEs on developing new offers for international audiences, guidelines for building cycling tourism services, and a targeted marketing campaign to promote these new offerings. Additionally, SMEs are invited to join the EuroVelo 10 partnership network in the South Baltic area.
Impact:
The project enhances and increases cyclist-friendly services along EuroVelo 10 by introducing new products and offers. Ultimately, it aims to boost the visibility of the South Baltic area in the international cycling tourism market and strengthen the development and management of the EV10 route through improved international cooperation.
