Promoting forests as therapeutic and recreational destinations to enhance tourism and well-being in the South Baltic area.
Overview: The Back2Woods project addresses the need to shift tourism away from coastal regions in the South Baltic area towards forests, capitalising on their potential for recreation, relaxation, and healing. It aims to establish “Destination Forest” as a new touristic offer that promotes well-being and cultural engagement.
Key Objectives: The project focuses on enhancing tourism by developing a cross-border engagement strategy that increases awareness and interest in forest-based activities, particularly targeting young people. It strives to position forests as destinations for holistic recreation and therapy, contributing to good health and sustainable community goals.
Main Activities: Key activities include collaborating with local tourism, healthcare, and cultural sectors to create a cross-border forest therapy programme. This involves promoting outdoor physical activities and piloting forest destinations in coastal areas. The project also emphasises awareness and engagement initiatives to highlight forest potentials.
Impact: Back2Woods aims to transform the perception of forests by combining recreation and therapeutic experiences, thus enhancing the tourism landscape in the South Baltic area. By adopting a collaborative cross-border approach, the project supports sustainable tourism development and contributes to broader health and well-being objectives outlined by global sustainable development goals.