SB Nature Guide Network

Project title
SB Nature Guide Network - Supporting sustainable nature tourism in transboundary coastal areas in the SB Region via establishing a common education scheme for Local Guides
Project description
The project SB Nature Guides will contribute to increasing the share of skilled labour force in the green economy sector in the SB region by establishing a new qualification with significant job market potential: The Nature Guide, a tourism expert that is able to meet an urgently demanded offer for tourists coming to the partner regions. Target group analyses have identified qualified guided tours as one important point of interest here, professionalization strategies as implemented in SE, DK and UK demonstrated that professionalisation enhances the perception of such regions as high quality tourism offers, which, again turns the former voluntary worker service into a reliable source of income for professionals, and also stabilizes associated services (accommodation, catering, tour organisation etc.). The project will make use of this experience for developing a job profile tailored to the needs of the involved SB regions, jointly learning from the experienced countries, but also profiting from each others expertise in different relevant fields. Out of this profile, a related training programme will be developed and optimized towards sustainable operation in all partner countries, based on regular jointly elaborated updates and ongoing quality assessment by the international team plus experts from SE/DK/UK. To ensure an efficient integration of the new offer resp. the newly trained experts into the labour market, a Nature Guide Network will be established with a durably working cooperation structure. This forms the basis for on going experience exchange between the qualified experts and also integrates multipliers who monitor and support the offers provided by these experts and contributes to a cross-border promotion to tourism experts as well as to relevant tourism target groups (focus: green tourism). A quality assessment and enhanced expert terminology for professional exchange are arranged by WP5 as solid working basis for the professional Nature Guides.
Project total eligible budget
1 333 615,50
1 133 573,18
Project start date
01 Jan 2018
Project end date
31 Dec 2020
Lead partner
Name: Klaipeda University Contact person: Zita Rasuolė Gasiūnaitė Address: Herkaus Manto 84 92294 Klaipeda Region/Subregion: Lithuania Country: Lithuania
Project partner
Name: Environmental Action Germany (DUH) Contact person: Katrin Schikorr Address: Breite Str. 26 17438 Wolgast Region/Subregion: Mecklenburg-Vorpommern Country: Germany
Name: Stepnicka Tourism Organisation (SOT) Contact person: Iwona Krępic Address: Kopice 16 72-112 Stepnica Region/Subregion: Zachodniopomorskie Country: Poland
Name: Northern Chamber of Commerce in Szczecin (NCC) Contact person: Jacek Wójcik Address: Al. Wojska Polskiego 86 70-482 Szczecin Region/Subregion: Zachodniopomorskie Country: Poland
Name: HOP Transnational Network Oder Delta e.V. (HOP) Contact person: Martin Schröter Address: Hafenstrasse 3 17438 Wolgast Region/Subregion: Mecklenburg-Vorpommern Country: Germany
Name: Curonian Spit National Park Administration (CSNPA) Contact person: Lina Dikšaitė Address: Naglių g. Neringa Region/Subregion: Lithuania Country: Lithuania