Date & Time (local)

13 November 2019

08:00 - 19:30

Event type



Renaissance Brussels Hotel




Rue du Parnasse 19

City / Town




Target group

The Baltic Sea Tourism Forum addresses tourism stakeholders that show a common interest in international cooperation and that are convinced of the added value of transnational collaboration in the Baltic Sea macro-region -in particular:representatives of Baltic Sea tourism organizations and institutions;officials of Baltic Sea national and regional as well as localpublic authorities;lead-and project partners of Baltic Sea tourism related EU projects;private tourism operators and experts of the sector;educators and universities related to Baltic Sea tourism industries;representativesof European institutions and organisations

12. Baltic Sea Tourism Forum

Hosted by

Baltic Sea Tourism Center

For the first time in the history of the annual tourism conference, the venue is located outside the Baltic Sea region and for a good reason. With the participation of the European Union, this year's forum aims to bring together stakeholders from the Baltic Sea region withinstitutionsand representativesin Brussels.In the context of international cooperation successful examples from the Baltic Sea Region willbe presented, suggestionsfor strategic and innovative approacheswill be givenand insights with regard to the Multiannual Financial Framework 2021-2027provided.Inspiring keynotes on sustainability and the future of tourism will complement the agenda.

Under the motto SHARE | INSPIRE | CREATE the forum underlines the reasons for cooperation beyond national borders in a macro-regional context.

SHAREachievements, as the first session of the day, concentrates on the potentials and challenges of cross-border work by focusing on the overarching macro-regional strategies as well as on examples of interregional project initiatives. The exchange on experiences and future needs aims at helping to clarify commonalities as well as emphasising the advantages of sustainable cooperation at macro-regional level. A more detailed insight on innovative approacheswill be given in the session

INSPIREpartners. BSR tourism market data& trends andinternational product& servicedevelopmentcan mean long-term benefits for the tourism sectorin the BSR and should be considered as an imperativewhen positioning the tourism industry on internationallevel. In terms of the new multiannual financial framework of the EU for the period 2021-2027the third session is dedicated to

CREATEperspectives. The new EU funding period will not just affect the international cooperation, as it influences the funds available in programmes such as Interreg, but will also define thematic priorities of EU policy. A comprehensive outlook will providea better understanding of how conditions needto be adjusted for the future of BSR tourism cooperation.

In order to meet the expectations of the forum as a platform for transnational exchange, it will be possible to connect in the framework of a B2B Café, which will be organised in additionto the plenum. Funding programmes, project initiatives and interested organizations will have the possibility to present themselves with a stand during the conference day. Together with a new designed BSTF Web App, specifically developed for smart matchmaking, the B2B Café allows all participants to easily interact and meet up for interesting conversations.