South Coast Baltic: Establishing durable cross-border boating destination management on the basis of the MARRIAGE cooperation network

Project title
South Coast Baltic: Establishing durable cross-border boating destination management on the basis of the MARRIAGE cooperation network
Project description
The project involves fourteen project partners, from Denmark (1), Germany (4), from Poland (7) and from Lithuania (2) as well as ten associated partners covering all five programme countries. The Economic Development Corporation Vorpommern (DE) has the role of the lead partner. Partnership consists of local authorities, universities and tourist/sport organisation and marinas management. The core partners are supported by 8 associated partners such as tourism organisation, NGOs operating in tourism sector, harbour, marina and local authorities.
The overall idea of the project is to make the cross-border boating region durably attractive through establishing a comprehensive cross-border destination management which would combine joint marketing with improvements of boating services & infrastructure. This process is expected to give a 20% rise in the number of guest boaters visiting the SE coast by 2019 and thereby level up the sailing figures in the whole South Baltic area. Through such inscriptions the project promises a substantial contribution to creating sustainable tourism destinations.
The project’s activities are planned in 6 work packages (WPs). WP3 provides a necessary strategic and institutional layer to align the activities of boating stakeholders (e.g. marina operators, tourist boards, relevant authorities). WP4 features marketing measures indispensable to reach the set target of guest boaters. It contains activities to attract new target groups (motor boaters, charter boaters) as well as reach new markets (Scandinavia) – building on the lessons learned in the previous project (MARRIAGE) and a dialogue with PR experts and boat experts from the new target countries, including Finland. WP5 is dedicated to pilot investments in facilities and services in selected marinas to harmonise and further develop standards from the overall destination perspective. The WP covers 5 info and service points, a boat charter portal, and small elderly-friendly improvements in 4 marinas, prototype marina management software and pilot environmental certifications for 4 marinas. Finally, WP6 delivers knowle ge and skills to the marina operators. The planned educational measures are planned to induce improvements in 50 marinas.
The main target groups involved in the project activities are:
  • Boating service providers in SCB (esp. marina operators, charter companies, tourism agencies)
  • Political decision makers in the region (mayors, marshals, ministries, etc.)
  • Potential external supporters (e.g. tourism & infrastructure ministries, EUSBSR PAC, SBP stakeholders)
  • Local, regional & international print and online journalists & media along the South Coast Baltic
  • Citizens of the South Coast Baltic and in the South Baltic area
  • Guest boaters visiting the area.
Project total eligible budget
2.516.732,99 EUR
ERDF
2.127.223,04 EUR
Project start date
01 Oct 2016
Project end date
30 Sep 2019
Lead partner
Name: Economic Development Corporation Vorpommern
Contact person: Romy Sommer
Address: Brandteichstr. 20, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
E-mail:  sommer@invest-in-vorpommern.de
Project partner
Name: Tourism Association Vorpommern
Contact person: Nicole Spittel
Address: Fischstrasse 11, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: Municipality Ostseebad Heringsdorf
Contact person: Andreas Hartwig
Address: Kurparkstraße 4, 17419 Ahlbeck
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: Marina Network Association
Contact person: Falk Morgenstern
Address: Hafenstr. 9, 17440 Kröslin
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: Yacht Harbours & Marinas Association - Local Tourist Organisation Westpomeranian Sailing Route
Contact person: Zbigniew Jagniątkowski
Address: al. Papieża Jana Pawła II 44/2, 70-415 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Żegluga Szczecińska
Contact person: Anna Kajrys-Rojek
Address: Jana z Kolna 7, 71-603 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Martime University of Szczecin
Contact person: Stanisław Iwan
Address: Waly Chrobrego 1-2, 70-500 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Municipality of Darłowo
Contact person: Tomasz Breszka
Address: Plac Tadeusza Kosciuszki 9, 76-150 Darłowo
Region/Subregion: Koszaliński
Country: Poland
Name: The Association of Sea Cities and Municipalities
Contact person: Grzegorz Walczukiewicz
Address: Wały Jagiellońskie 1, 80-853 Gdańsk
Region/Subregion: Trójmiejski
Country: Poland
Name: Żuławy Loop limited liability company
Contact person: Michał Górski
Address: Czerwonego Krzyża 2, 82-300 Elblag
Region/Subregion: Elbląski
Country: Poland
Name: Gdańsk University of Technology
Contact person: Marcin Forkiewicz
Address: Narutowicza 11/12, 80-233 Gdańsk
Region/Subregion: Trójmiejski
Country: Poland
Name: Administration of Klaipeda District Municipality
Contact person: Raimonda Kucinskaite
Address: Klaipedos g. 2, 96130 Gargždai
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Name: Sventoji Tourism Association
Contact person: Kestutis Oginskas
Address: Zuvedru 9d-1, 00131 Palanga
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Name: Bornholm Regional Municipality
Contact person: Jakob Jensen
Address: Skovlokken 4, Tejn 4, 3770 Allinge
Region/Subregion: Bornholm
Country: Denmark