SOUTH BALTIC MANORS - Valorisation of manors for tourism development in rural areas of the South Baltic area

What is the project changing?

Manor houses across the Baltic Sea's coast provide a great potential for tourism in the South Baltic area. SB Manors is creating new strategies and offers for manor tourism.

What was the challenge?

The tourism potential for manor houses is barely used around the coasts of the Baltic Sea, although the manor houses have a lot of possiblities to offer.

What is the project creating?

SB Manors is creating joint marketing and promotion for the manor tourism around the South Baltic's coasts.

Project Outputs

SB Manors Brand Manual (PDF)

Project Website

Find the SB Manors project website here.

Full project description

Manors are prominent testimonies of the changeful history of the South Baltic area and genuine “cross-border monuments” of the manifold cultural & political interrelations within the region. At the same time, they are sceneries for attractive and unusual tourism & culture offers. SOUTH BALTIC MANORS seeks to use this potential for tourism development in the rural parts of the SBA.
The project:

• Revives the USP for SBA manor tourism and initiatives joint marketing, which uses the region`s shared history & the recent “space pioneer” phenomenon (= new generation of owners & users, setting up unusual culture & tourism offers) as new “plug”. Focal points are 7 “SOUTH BALTIC MANORS entry points & history showcases” that are established by the project;
• Creates & promotes new joint manor tourism offers for genuine cross-border travelers;
• Elaborates & promotes sub-regional trails & tools around manors that lead visitors from main SBA tourism hotspots to the rural hinterlands;
• Initiates an intensive peer learning & exchange process to further innovate & reinforce touristic valorisations&utilisation of manors in the SBA;
• Sets up durable cooperation frameworks for continuing the joint efforts and carrying out lobbying activities to gain further support for them.

The project aims to result in increasing number of day tourists & cross-border travelers visiting manors in the rural parts of the South Baltic area during & off the main tourism season, thereby contributing to leveling out tourism intensity and season prolongation.