Project title
SB WELL - Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & Promotion
Project description
Wellbeing&wellness are fast growing trends in tourism. SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors. The project recognizes the opportunities & facilitates SMEs in offering products/services in wellbeing tourism and makes related information visible &accessible for target market. SB WELL will deliver four main outputs, namely: 1. Roadmap for developing, delivering, branding and promoting sustainable wellbeing tourism in the SB region; 2. Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices; 3. Cross-border interactive Wellbeing Atlas; 4. Pilot sites for wellbeing & promotion; symbolic centres of regional networks in wellbeing tourism. SB WELL foresees some infrastructure works. In each region participating in the Project a Wellbeing place will be constructed (output 4). These places will be dedicated to silence and connected to the landscape and are a new type of places that will symbolize increased focus on sustainability and wellbeing for visitors & the host region in the tourism industry. SB WELL will directly result in increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market. In turn this will lead to increased development as well as popularity of the SB's natural & cultural heritage assets into tourism destinations.
Project total eligible budget
2 199 999,83 EUR
ERDF
1 740 064,13 EUR
Project start date
01 Jul 2018
Project end date
30 Jun 2021
Lead partner
Name: Linnaeus University
Address: Universitetsplatsen 1, 35195 Växjö 
Region/Subregion: Södra Sverige 
Country: Sweden
Project partner
Name: EUCC Baltic Office
Address: Kareiviniu str. 4-7, LT-92251Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Klaipeda State University of Applied Sciences
Address: Jaunystes street 1, LT-91274 Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Pomerania Development Agency Co.
Address: Grunwaldzka 472D, 80-309 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Tourism Association 'Vogelparkregion Recknitztal'
Address: Am Markt 1, 18-337 Marlow
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Name: Energy Agency for Southeast Sweden Ltd. (ESS)
Address: Smedjegatan 37, S-352 46 Växjö
Region/Subregion: Södra Sverige
Country: Sweden
Name: County Administrative Board of Kalmar
Address: Regeringsgatan 1, 39186 Kalmar
Region/Subregion: Södra Sverige
Country: Sweden
Name: Professor Brunon Synak Pomeranian Research Institute
Address: Abrahama 1A, 80-307 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Danish Tourism Innovation
Address: Vindeboder 12, 4000 Roskilde
Region/Subregion: Sjælland
Country: Denmark