SB WELL - Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & promotion

What is the project changing?

SB WELL promotes the South Baltic area as a wellbeing & wellness destination. 


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What was the challenge?

The South Baltic area has a great potential as destination for wellbeing & wellness tourism. The SME's working in wellbeing & wellness have not yet been promoted collectively in the entire South Baltic area.



What is the project creating?

SB WELL is creating a promotional campaign for promoting the South Baltic area's collective attractiveness as a wellbeing & wellness tourism destination.

SB WELL is creating:

  • a roadmap for sustainable wellbeing tourism in the South Baltic region;
  • a set of guidelines for wellbeing tourism in the South Baltic region;
  • a cross-border interactive Wellbeing Atlas;
  • pilot sites for wellbeing.


Project outputs




Meditation cards

EN   LT    DK   PL  SE 



EN   LT   DK   PL    SE   DE


Project Website

Find the SB WELL Project Website here.


Full Project description

Wellbeing&wellness are fast growing trends in tourism. SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors. The project recognizes the opportunities & facilitates SMEs in offering products/services in wellbeing tourism and makes related information visible &accessible for target market.
SB WELL will deliver four main outputs, namely:
1.    Roadmap for developing, delivering, branding and promoting sustainable wellbeing tourism in the SB region;
2.    Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices;
3.    Cross-border interactive Wellbeing Atlas;
4.    Pilot sites for wellbeing & promotion; symbolic centres of regional networks in wellbeing tourism.
SB WELL foresees some infrastructure works. In each region participating in the Project a Wellbeing place will be constructed. These places will be  dedicated to silence and connected to the landscape and are a new type of places that will symbolize increased focus on sustainability and wellbeing for visitors & the host region in the tourism industry.
SB WELL will directly result in increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market. In turn this will lead to increased development as well as popularity of the SB's natural & cultural heritage assets into tourism destinations.


Project total eligible budget
2 199 999,83 EUR
1 740 064,13 EUR
Project start date
01 Jul 2018
Project end date
31 Dec 2022
Lead partner
Name: Linnaeus University
Address: Universitetsplatsen 1, 35195 Växjö 
Region/Subregion: Södra Sverige 
Country: Sweden
Project partner
Name: EUCC Baltic Office
Address: Kareiviniu str. 4-7, LT-92251Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Klaipeda State University of Applied Sciences
Address: Jaunystes street 1, LT-91274 Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Pomerania Development Agency Co.
Address: Grunwaldzka 472D, 80-309 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Tourism Association 'Vogelparkregion Recknitztal'
Address: Am Markt 1, 18-337 Marlow
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Name: Energy Agency for Southeast Sweden Ltd. (ESS)
Address: Smedjegatan 37, 352 46 Växjö
Region/Subregion: Södra Sverige
Country: Sweden
Name: County Administrative Board of Kalmar
Address: Regeringsgatan 1, 39186 Kalmar
Region/Subregion: Södra Sverige
Country: Sweden
Name: Professor Brunon Synak Pomeranian Research Institute
Address: Abrahama 1A, 80-307 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Danish Tourism Innovation
Address: Vindeboder 12, 4000 Roskilde
Region/Subregion: Sjælland
Country: Denmark
Category of intervention
076 Development and promotion of cultural and creative assets in SMEs