SB WELL - Wellbeing Tourism in the South Baltic Region - Guidelines for good practices & promotion

What is the project changing?

SB WELL promotes the South Baltic area as a wellbeing & wellness destination. 

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What was the challenge?

The South Baltic area has a great potential as destination for wellbeing & wellness tourism. The SME's working in wellbeing & wellness have not yet been promoted collectively in the entire South Baltic area.


What is the project creating?

SB WELL is creating a promotional campaign for promoting the South Baltic area's collective attractiveness as a wellbeing & wellness tourism destination.

SB WELL is creating:

  • a roadmap for sustainable wellbeing tourism in the South Baltic region;
  • a set of guidelines for wellbeing tourism in the South Baltic region;
  • a cross-border interactive Wellbeing Atlas;
  • pilot sites for wellbeing.


Project outputs




Meditation cards








Project Website

Find the SB WELL Project Website here.


Full Project description

Wellbeing&wellness are fast growing trends in tourism. SB WELL aims at promoting SB coastline as attractive destination for wellbeing tourism among regional/international potential visitors. The project recognizes the opportunities & facilitates SMEs in offering products/services in wellbeing tourism and makes related information visible &accessible for target market.
SB WELL will deliver four main outputs, namely:

  1. Roadmap for developing, delivering, branding and promoting sustainable wellbeing tourism in the SB region;
  2. Set of guidelines/criteria for Wellbeing tourism in the SB region & good practices;
  3. Cross-border interactive Wellbeing Atlas;
  4. Pilot sites for wellbeing & promotion; symbolic centres of regional networks in wellbeing tourism.

SB WELL foresees some infrastructure works. In each region participating in the Project a Wellbeing place will be constructed. These places will be  dedicated to silence and connected to the landscape and are a new type of places that will symbolize increased focus on sustainability and wellbeing for visitors & the host region in the tourism industry.
SB WELL will directly result in increased awareness among potential visitors on what SB region has to offer with regard to wellbeing/clear branding of the coastal region as a competitive actor on the global market. In turn this will lead to increased development as well as popularity of the SB's natural & cultural heritage assets into tourism destinations.


Project total eligible budget
2 495 867,17 EUR
1 970 857,10 EUR
Project start date
01 Jul 2018
Project end date
31 Dec 2022
Lead partner
Name: Linnaeus University
Address: Universitetsplatsen 1, 35195 Växjö 
Region/Subregion: Södra Sverige 
Country: Sweden
Project partner
Name: EUCC Baltic Office
Address: Kareiviniu str. 4-7, LT-92251Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Klaipeda State University of Applied Sciences
Address: Jaunystes street 1, LT-91274 Klaipeda
Region/Subregion: Lithuania
Country: Lithuania
Name: Pomerania Development Agency Co.
Address: Grunwaldzka 472D, 80-309 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Tourism Association 'Vogelparkregion Recknitztal'
Address: Am Markt 1, 18-337 Marlow
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Name: Energy Agency for Southeast Sweden Ltd. (ESS)
Address: Smedjegatan 37, 352 46 Växjö
Region/Subregion: Södra Sverige
Country: Sweden
Name: County Administrative Board of Kalmar
Address: Regeringsgatan 1, 39186 Kalmar
Region/Subregion: Södra Sverige
Country: Sweden
Name: Professor Brunon Synak Pomeranian Research Institute
Address: Abrahama 1A, 80-307 Gdansk
Region/Subregion: Pomorskie
Country: Poland
Name: Danish Tourism Innovation
Address: Vindeboder 12, 4000 Roskilde
Region/Subregion: Sjælland
Country: Denmark
Category of intervention
076 Development and promotion of cultural and creative assets in SMEs