SB Nudging

The project SB Nudging - Nudging in the South Baltic Region investigates which conditions are needed to make tourism in nature destinations more attractive and sustainable, aiming to deliver positive environmental outcomes with consideration to the needs of the visitor, industry, community and environment. There is a need for a seed money project to create a partnership between different stakeholders in the South Baltic region within the field of sustainable tourism destination development and the tool “nudging” to minimize littering and waste. Nudging is a tool for changing people's behaviors by making it easier to make certain choices.

EU Office Skåne Northeast has earlier implemented a project called “SB PIN” in the South Baltic programme together with some of the project partners in this project.