Project title
Fish Markets - Small coastal fishery and its heritage as significant potential for tourism destination development
Project description
Along the South Baltic Sea coast line there are many beautiful places which are characteristic for the region: small coastal fishery harbours, a variety of fishing boats, active fishermen, smoke houses, historical remainings from a rich fishery heritage and traditions which have been dominant over centuries. Although these places are real treasures and almost "exotic" especially for tourists from the inlands, they are often ignored, unattended and not touristically utilised. The project “Fish markets” aims at valorisation of these significant potentials for further developing the South Baltic region into a sustainable tourism destination. To attract more tourists to the region, partners will set up several events and new services and offers, based on small coastal fishery, its heritage, products and traditions: e.g. fish markets, fish sales days or fish season events in spring and autumn, to prolong the tourism season. A common frame concept will be developed and adapted to concrete local conditions. Steps to improve the existing strategic plannings for harbour areas shall be initiated, to attract more tourists. As a precondition, it is necessary to establish cross-sectoral cooperations between fishermen, municipal staff, gastronomy (with a view to regional fish cuisine), tourist boards and tourism service staff. Qualification and training courses by experienced experts in event management and marketing will be provided. The project will contribute to cross-border cooperation - to support the image- and destination building in the SB area, as an attractive tourism destination, based on the potential of small coastal fishery and its heritage. Joint cross-border branding and marketing strategies will be developed and implemented. Diverse marketing tools will attract tourists and inhabitants to visit the fishery harbours in the SB area and will provide information, e.g. “Fish sales guides”, a “Cook book - fish cuisine in the South Baltic Region” and online services.
Project total eligible budget
1 798 739,31 EUR
1 528 928,42 EUR
Project start date
01 Jun 2016
Project end date
31 May 2019
Lead partner
Name: University of Greifswald, Institute of Geography
Address: Friedrich-Ludwig-Jahn-Straße 17a, D-17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Project partner
Name: Tourism Association Vorpommern e.V.
Address: Fischstraße 11, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: Economic Development Corporation Vorpommern
Address: Brandteichstraße 20, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: West Pomeranian University of Technology, Szczecin, Faculty of Food Sciences and Fisheries
Address: Aleja Piastów 17, 70-310 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Ustka Town Municipality
Address: Kardynała Stefana Wyszyńskiego 3, 76-200 Ustka
Region/Subregion: Słupski
Country: Poland
Name: Administration of Šilutes District Municipality
Address: Dariaus ir Gireno 1, 99133 Šilute
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Name: Municipality of Darłowo
Address: Plac Tadeusza Kościuszki 9, 76-150 Darłowo
Region/Subregion: Koszaliński
Country: Poland
Name: Zachodniopomorskie Voivodeship
Address: Korsarzy 34, 70-540 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: ländlichfein - association supporting the culinary heritage & regional organic products
Address: Hageböcker Str. 10, 18273 Güstrow
Region/Subregion: Landkreis Rostock
Country: Germany
Name: Association of the Small Coastal Fishers of Mecklenburg-Vorpommern Region
Address: Hafenstraße 12, Haus F, 18273 Sassnitz
Region/Subregion: Landkreis Vorpommern-Rügen
Country: Germany