Fish Markets - Small coastal fishery and its heritage as significant potential for tourism destination development

What did the project change?

Fish Markets created a platform for announcing local fish markets in the South Baltic area. 

 

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What was the challenge?

The local fish markets are often known to locals, but not to tourists travelling along the Baltic Sea coast. Tourists can however profit from visiting the often beautiful, small local fish markets, while the fish markets can profit from the additional visitors.

 

 

What did the project create?

The project created a platform for announcing local fish markets and a strategy for the development of local fish markets.


 

Project Outputs

 

MyFish Darlowo App for download

MyFish App for download in Google Play Store

 

MyFish Darlowo App for download

MyFish App for download in App Store

 

Branding and Marketing Strategy for download

Branding and Marketing Strategy (PDF)

 

Guidelines on strategic development of Fish Markets for download

Guidelines on strategic development of Fish Markets (PDF)

 

Frame concept for establishing fish markets for download

Frame concept for establishing fish markets (PDF)



Project Website

Find the Fish Markets project website here. Find the MyFish Darłowo website here.

 

 

Full Project description

Along the South Baltic Sea coast line there are many beautiful places which are characteristic for the region: small coastal fishery harbours, a variety of fishing boats, active fishermen, smoke houses, historical remainings from a rich fishery heritage and traditions which have been dominant over centuries. Although these places are real treasures and almost "exotic" especially for tourists from the inlands, they are often ignored, unattended and not touristically utilised. The project “Fish markets” aims at valorisation of these significant potentials for further developing the South Baltic region into a sustainable tourism destination. To attract more tourists to the region, partners will set up several events and new services and offers, based on small coastal fishery, its heritage, products and traditions: e.g. fish markets, fish sales days or fish season events in spring and autumn, to prolong the tourism season. A common frame concept will be developed and adapted to concrete local conditions. Steps to improve the existing strategic plannings for harbour areas shall be initiated, to attract more tourists. As a precondition, it is necessary to establish cross-sectoral cooperations between fishermen, municipal staff, gastronomy (with a view to regional fish cuisine), tourist boards and tourism service staff. Qualification and training courses by experienced experts in event management and marketing will be provided. The project will contribute to cross-border cooperation - to support the image- and destination building in the SB area, as an attractive tourism destination, based on the potential of small coastal fishery and its heritage. Joint cross-border branding and marketing strategies will be developed and implemented. Diverse marketing tools will attract tourists and inhabitants to visit the fishery harbours in the SB area and will provide information, e.g. “Fish sales guides”, a “Cook book - fish cuisine in the South Baltic Region” and online services.

Project total eligible budget
1 798 739,31 EUR
ERDF
1 528 928,42 EUR
Project start date
01 Jun 2016
Project end date
30 Nov 2019
Lead partner
Name: University of Greifswald, Institute of Geography
www.myfish-baltic.com
Address: Friedrich-Ludwig-Jahn-Straße 17a, D-17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Project partner
Name: Tourism Association Vorpommern e.V.
Address: Fischstraße 11, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany

Name: Small coastal fishermens' association Hiddensee
Address: Hafenweg 45, 18569 Schaprode
Region/Subregion: Landkreis Vorpommern-Rügen
Country: Germany

Name: Economic Development Corporation Vorpommern
Address: Brandteichstraße 20, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Name: West Pomeranian University of Technology, Szczecin, Faculty of Food Sciences and Fisheries
Address: Aleja Piastów 17, 70-310 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Ustka Town Municipality
Address: Kardynała Stefana Wyszyńskiego 3, 76-200 Ustka
Region/Subregion: Słupski
Country: Poland
Name: Administration of Šilutes District Municipality
Address: Dariaus ir Gireno 1, 99133 Šilute
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Name: Municipality of Darłowo
Address: Plac Tadeusza Kościuszki 9, 76-150 Darłowo
Region/Subregion: Koszaliński
Country: Poland
Name: Zachodniopomorskie Voivodeship
Address: Korsarzy 34, 70-540 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Association of the Small Coastal Fishers of Mecklenburg-Vorpommern Region
Address: Hafenstraße 12, Haus F, 18273 Sassnitz
Region/Subregion: Landkreis Vorpommern-Rügen
Country: Germany
Category of intervention
091 Development and promotion of the tourism potential of natural areas