BSTC - Baltic Sea Tourism Center

What did the project change?

The Baltic Sea Tourism Center (BSTC) has been created as a service platform for a united tourism development in the South Baltic region.

The BSTC is allowing a constant exchange between organisations from different countries, allowing the Baltic Sea region to develop sustainable tourism together.


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What was the challenge?

Tourism strategies and offers are usually developed regionally or nationally across the Baltic Sea region. There was no roof organisation for the development of sustainable tourism across borders along the Baltic Sea's coast.

In order to address joint challenges across the coastal areas of the Baltic Sea - such as the attractiveness for tourism in all the year's seasons - a joint cross-border organisation became necessary. 


What did the project create?

The project created the cross-border service unit, the "Baltic Sea Tourism Center", a roof organisation for tourism stakeholders throughout the Baltic Sea Region that combines different services and actors in the field of sustainable tourism development, providing a platform for communication and cooperation.


Project Outputs


Co-Development Concept - Handbook for facilitators for download

Co-Development Concept - Handbook for facilitators


Joint Marketing Strategy for BSTC for Active Tourism for download

Joint Marketing Strategy for BSTC for Active Tourism


Expert group Training Offers - Link to Website

Expert group "Training Offers"


Convention - BSTC as European Grouping of Territorial Cooperation (EGTC) for download

Convention - BSTC as European Grouping of Territorial Cooperation (EGTC)


Success Story


BSTC Success Story for download

Baltic Sea Tourism Center - The outputs and structure of the BSTC


Project Website

Please find the BSTC Project Website here.

Please find the website for the Baltic Sea as a travel destination here.


Full project description

The project involves five partners from Germany, Poland, Denmark and Lithuania, representing different type of organisations and competences: a foundation, an association as well as the scientific sector and national/ regional tourism authorities. The partnership is supported by nine associated partners, representing tourist organisations, national/ regional authorities, business from all Programme area as well as from outside (Finland).

The overall idea of the project is to improve cross-border tourism communication and cooperation by establishing a permanent service unit – the Baltic Sea Tourism Center (BSTC). Apart of that, the project aims at developing and implementing active tourism products in the green and blue tourism market around natural and cultural assets of the South Baltic region in order to extend the tourist season and thus addressing seasonality challenge. The project will also launch an international destination campaign in selected source markets to increase the number of international visitors to the South Baltic region.
The project’s activities are organised as follows: at first, an operational service unit (BSTC) will be established to connect tourism stakeholders in the region. This will be followed by the development of an active tourism product development methodology (and its implementation) around the natural and cultural assets of the South Baltic region. In order to bring up more tourists to the region, the project will organise a joint destination campaign in the selected source markets (the UK and Austria). The main target groups are managers of heritage sites, tourist agencies, media (tourism), authorities and organisations dealing with the topics of active tourism, and end users (visitors).


Project total eligible budget
1 502 935,50 EUR
1 245 738,68 EUR
Project start date
01 Jan 2017
Project end date
31 Dec 2019
Lead partner
Name: Mecklenburg-Vorpommern Tourist Board
Address: Konrad-Zuse-Str. 2, 18057 Rostock
Region/Subregion: Kreisfreie Stadt Rostock
Country: Germany
Project partner
Name: Pomorskie Tourist Board
Address: Wały Jagiellońskie 2A, 80-887 Gdańsk
Region/Subregion: Gdański
Country: Poland
Name: Danish Tourism Innovation - Visit East Denmark
Address: Toldbodgade 8, 4700 Nastved
Region/Subregion: Vest-og Sydsjalland
Country: Denmark
Name: Stralsund University of Applied Sciences School of Business Studies - Baltic Management Studies
Address: Zur Schwedenschanze 15, 18435 Stralsund
Region/Subregion: Landkreis Vorpommern-Rügen
Country: Germany
Name: Association "Klaipeda region"
Address: Tiltu str. 8, 91248 Klaipeda
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Category of intervention
091 Development and promotion of the tourism potential of natural areas