BSTC - Baltic Sea Tourism Center
The project involves five partners from Germany, Poland, Denmark and Lithuania, representing different type of organisations and competences: a foundation, an association as well as the scientific sector and national/ regional tourism authorities. The partnership is supported by nine associated partners, representing tourist organisations, national/ regional authorities, business from all Programme area as well as from outside (Finland).
The overall idea of the project is to improve cross-border tourism communication and cooperation by establishing a permanent service unit – the Baltic Sea Tourism Center (BSTC). Apart of that, the project aims at developing and implementing active tourism products in the green and blue tourism market around natural and cultural assets of the South Baltic region in order to extend the tourist season and thus addressing seasonality challenge. The project will also launch an international destination campaign in selected source markets to increase the number of international visitors to the South Baltic region.
The project’s activities are organised as follows: at first, an operational service unit (BSTC) will be established to connect tourism stakeholders in the region. This will be followed by the development of an active tourism product development methodology (and its implementation) around the natural and cultural assets of the South Baltic region. In order to bring up more tourists to the region, the project will organise a joint destination campaign in the selected source markets (the UK and Austria). The main target groups are managers of heritage sites, tourist agencies, media (tourism), authorities and organisations dealing with the topics of active tourism, and end users (visitors).
1 502 935,50 EUR
1 245 738,68 EUR
01 Jan 2017
31 Dec 2019
Name: Mecklenburg-Vorpommern Tourist Board
Address: Konrad-Zuse-Str. 2, 18057 Rostock
Region/Subregion: Kreisfreie Stadt Rostock
Address: Wały Jagiellońskie 2A, 80-887 Gdańsk
Address: Toldbodgade 8, 4700 Nastved
Region/Subregion: Vest-og Sydsjalland
Address: Zur Schwedenschanze 15, 18435 Stralsund
Region/Subregion: Landkreis Vorpommern-Rügen
Address: Tiltu str. 8, 91248 Klaipeda
Region/Subregion: Klaipedos apskritis