BalticMuseums: Love IT! - New brand of gamified tourist products for sustainable development of natural and cultural heritage tourist destinations

Project description

The project involves nine project partners, from Sweden (1), Denmark (1), Germany (2), from Poland (4) and form Lithuania (1) as well as ten associated partners. With this composition covering all five programme countries. The University of Szczecin (PL) has role of a lead partner. Partnership consists of museums, tourist attractions, universities and NGOs. The core partners are supported by eight associated partners, such as as tourism organisation, museums, NGOs operating in tourism and IT sectors.
The project originates from the cooperation and partnership form the projects implemented within perspective 2007-2013, Baltic Museums 2.0 and Baltic Museums Plus. The project Baltic Museums LOVE IT is focused on coastal attractions (sea museums, natural museums and science centres) to turn them into sustainable tourism destinations. The project promises to deliver new IT-enabled tourism products for natural and cultural heritage tourist destinations in the area to increase their potential in the cases of: bad weather, low season, peaks in high season (crowds) and for tourists with language barriers.
The project’s activities are planned in 5 work packages. WP 3 delivers a capacity programme that would enable the staff of the participating attractions to be more aware of the visitors’ needs and to adopt a user experience approach. It will be supported by a handbook on how to apply various IT-driven users experience models in exhibitions, and carried out through 9 training sessions (video-documented). WP4 features the user-centric process to designing 6 multilingual BYOD-guided tours. On that path, concepts will be defined for the common (for mutual destinations) gamification service and its components, while 4 hackathon events (with visitors, IT enthusiasts and software developers). WP5 encourages the end users to test and evaluate the prototype products, with additional hackathon event conducted. This stage will also welcome managers of tourist destinations outside the project partnership to adopt the solutions in their sites through so called welcome packs.
The main target groups involved in the project activities are:

  • Managers and staff of tourism attractions (non-partners) in the South Baltic Region and beyond,
  • Tourism institutions and their organisations,
  • Tourism agencies,
  • General pubic (potential visitors).

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Project outputs


Project website

Find BalticMuseums: Love IT! project website here.

Find BalticMuseums: Love IT! official YouTube channel here.

Project total eligible budget
1 485 055,00 EUR
1 237 673,75 EUR
Project start date
01 Jan 2017
Project end date
31 Jul 2020
Lead partner
Name: University of Szczecin
Address: Al. Jana Pawła II 22a, 70-453 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Project partner
Name: Stralsund University of Applied Sciences
Address: Zur Schwedenschanze 15, 18435 Stralsund
Region/Subregion: Landkreis Vorpommern-Rügen
Country: Germany
Name: National Marine Fisheries Research Institute
Address: Kołłątaja 1, 81-332 Gdynia
Region/Subregion: Trójmiejski
Country: Poland
Name: Lithuanian Sea Museum
Address: Smiltynes g. 3, 93100 Klaipeda
Region/Subregion: Klaipedos apskritis
Country: Lithuania
Name: Malmö Museums
Address: Malmöhus vägen 5-8, 20124 Malmö
Region/Subregion: Skane län
Country: Sweden
Name: NaturBornholm
Address: Gronningen 30, 3720 Aakirkeby
Region/Subregion: Bornholm
Country: Denmark
Name: Experyment Science Centre in Gdynia
Address: Al. Zwycięstwa 96/98, 81-451 Gdynia
Region/Subregion: Trójmiejski
Country: Poland
Name: Foundation of Internet Industry Development "Netcamp"
Address: Niemierzyńska 17a, 71-441 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland
Name: Business Academy North gGmbH
Address: Puschkinring 22am 17491 Greifswald
Region/Subregion: Landkreis Vorpommern-Greifswald
Country: Germany
Category of intervention
074 Development and promotion of tourism assets in SMEs