Baltic Heritage Routes - Development of Heritage Tourism Infrastructure in the South Baltic Area

Project description

South Baltic Region (SBR) is the region which splits into separated tourism blocks with different images divided into: Baltic States, Scandinavia, Coastal Poland, and Coastal Germany. The fact is that the most of tourist multi-day tours packages concerning SBR are offered within the blocks other than SBR (see e.g.,, SBR seems to be too small, too compact and difficult to design top Baltic Sea Tours. The compact size of SBR, which makes it difficult to create massive flow of circular tourism, is however the benefit for sustainable, individual or small groups, tourism.
The distances are moderate, intra-sea connections are possible mostly in couple of hours, overnight or one day maximum, roads are less congested than in the interior and there is moderate density of population. All those factors facilitate sustainable tourism but the most of tourist offers very rarely reflect to SBR in cross-border dimension.
The proposed project aims at construction and implementation in life 8 Heritage Routes and a package of 8 multi-day SB Dream Tours joining the potentials located at SBR. The Tours will be thematic – based on unique concepts, sustainable – individual or small groups, environmentally friendly, respecting locality and culture; smart – with advanced software and extensive information coverage facilitating travel and interactive on the forum, dream – with media material - beautiful and impressive photos and movies building imagination of something unusual in life, tours – typically up to 2 weeks of real life adventures. Each planned Dream Tour will be based on heritage route and will be tested by Exploration Trip broadly reported to social media. The strong involvement of tourism business to project activities from the beginning will facilitate adoption of our tourist products in real business operations. Ideas will be turned into real vacation offers.


Project website

Find the Baltic Heritage Routes Project website here.

Project total eligible budget
1 850 311,00 EUR
1 555 926,35 EUR
Project start date
17 Aug 2017
Project end date
30 Apr 2021
Lead partner

Name: University of Gdansk
Address: Bazynskiego 8, 80-309 Gdansk
Region/Subregion: Trójmiejski
Country: Poland

Project partner
Name: University of Greifswald
Address: Domstrasse 11, 17489 Greifswald
Region/Subregion: Landkreis Vorpommern
Country: Germany

Name: Kretinga District Municipality Administration
Address: Savanoriu g. 29A , LT-97111 Kretinga
Region/Subregion: Klaipedos apskritis
Country: Lithuania

Name: Plunge District Municipality Administration
Address: Vytauto st. 12, LT-90123 Plunge
Region/Subregion: Telsiu apskritis
Country: Lithuania

Name: Telsiai District Municipality Administration
Address: Žemaitės str. 14, LT-87133 Telšiai
Region/Subregion: Telsiu apskritis
Country: Lithuania

Name: Municipality of Lebork
Address: Armii Krajowej 14, 84-300 Lębork
Region/Subregion: Słupski
Country: Poland

Name: National Foundation for Enterprise Culture
Address: Okrężna 11a, 81-601 Gdynia
Region/Subregion: Trójmiejski
Country: Poland

Name: The local tourist organization "Ziemia Lęborska - Łeba"
Address: Dworcowa 8a, Lębork
Region/Subregion: Słupski
Country: Poland

Name: Westpomeranian Region
Address: Korsarzy 34, 70-540 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland

Name: Northern Chamber of Commerce
Address: Al. Wojska Polskiego 86, 70-482 Szczecin
Region/Subregion: Miasto Szczecin
Country: Poland

Name: People's Universities in Kristanstad
Address: Föreningasgatan 1, 291 33 , Kristianstad
Region/Subregion: Skane län
Country: Sweden
Category of intervention
076 Development and promotion of cultural and creative assets in SMEs