JOHANNA – Joint staff qualification in SB destinations to increase the skilled workforce in the SBS and by that ensure a sustainable SCS development in the SBS

Project description

The South Baltic Sea region is full of small/medium sized cities with economic potential, which unfortunately are not well-known or recognized outside the region. Young people often leave the area to go to other cities straight after finishing school or further education, as the prospects of finding a well-paid and fulfilling job are not great. As a result, there is a lack of skilled workforce and at the same time, the region is also not attracting new skilled workforce. Due to this, the regional differences between different parts of the country continue on growing and measures need to be taken to break the vicious cycle.

obrazek obrazek obrazek obrazek obrazek obrazek obrazek obrazek obrazek obrazek


The JOHANNA project aims to tackle these problems and its main aim is to better educate and equip with appropriate qualifications the different target groups within the population by offering specific tailor-made qualification and training modules, such as:

  1. Professional training of guides (regional knowledge, special needs of SCS passengers, education skills). Target group: students, part-time employees/parental leave.
  2. University education in the field of cruise management (city and port development, marketing, tourism, cruise business). Target group: students, school graduates.

Aim: qualifying students as cruise managers who will be responsible for developing the cruise business in South Baltic destinations; and also retraining other staff in the business.

As a result, 80 guides will gain the relevant qualifications, 15 people will gain the qualifications of having trained with the trainer approach and 30 students will participate in the seminars and receive a certificate. The professional guide training program will further be implemented by several tourist offices and the university course will be transferred to several more universities.

The measures will strengthen the tourist sector, attract new qualified people and prevent emigration by opening new job perspectives for young people, and due to this, the share of skilled workforce in the South Baltic Sea region will increase.


Project website

Find the JOHANNA Project website here.

Project total eligible budget
1 631 250,00 EUR
1 372 262,50 EUR
Project start date
01 Aug 2019
Project end date
31 Dec 2022
Lead partner
Name: Hanseatic and University City Rostock
Address: Neuer Markt 1, Rostock, 18055
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Project partner
Name: Hanseatic City of Wismar
Address: Am Markt 1, Wismar, 23966
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Name: Mukran Port
Address: Im Fährhafen 20, Sassnitz, 18546
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Name: Municipality of Karlskrona
Address: Östra Hamngatan 7 B, Karlskrona, S-371 83
Region/Subregion: Sydsverige
Country: Sweden
Name: Gdynia Maritime University
Address: Morska 83, Gdynia, 81-225
Region/Subregion: Pomorskie
Country: Poland
Name: Media Dizajn
Address: Bandurskiego 96/23, Szczecin, 71-685
Region/Subregion: Zachodniopomorskie
Country: Poland
Name: Strategic Self-Management Institute
Address: Baltijos pr. 123-61, Klaipeda, LT-93224
Region/Subregion: Lithuania
Country: Lithuania
Name: University of Applied sciences Stralsund
Address: An der Schwedenschanze 15, Stralsund, 18435
Region/Subregion: Mecklenburg-Vorpommern
Country: Germany
Category of intervention
108 Modernisation of labour market institutions,  such as public and private employment services, and improving the matching of labour market needs, including through actions that enhance transnational labour mobility as well as through mobility schemes and better cooperation between institutions and relevant stakeholders